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Kapruka to launch marketplace for local brick, mortar sellers

08 Dec 2021

Ahead of its upcoming initial public offering (IPO), Kapruka announced its plans to develop “Kapruka Partner Central” – a marketplace platform for well-established brick and mortar shops in Sri Lanka. The platform will connect buyers and sellers and allow sellers to choose multiple order fulfillment options, including fulfillment by Kapruka itself.  Commenting on Partner Central and the future of Kapruka’s services, Kapruka Founder and CEO Dulith Herath stated: “The platform is part of our long-term investment plan further to the IPO, with the central goal of optimising partner and customer experience, thereby elevating our ability to create value for all stakeholders alike. Partner Central, based on the leading Amazon “Fulfilment by Amazon” (FBA) solution, has the potential to not only transform local businesses, but contribute towards securing the country’s economic status as well.” The platform will be similar in nature to the popular business model implemented by leading international chain, Amazon, known as FBA. Kapruka Partner Central will differentiate itself from other marketplaces in Sri Lanka by handling the storage at seller’s premises, with picking and packing, islandwide delivery, returns, exchanges, and customer service, bundled together under one solution. Kapruka aims to fund its growth plans through share issuance from the upcoming IPO, which will include upgrading existing technology and infrastructure to launching the Kapruka Platform Services which will carry its new initiatives. The e-commerce site plans to launch the Partner Central initiative in 2022, which would be one of its kind in Sri Lanka – a timely intervention given the significant increase in public interest moving towards e-commerce platforms throughout and after the pandemic. The Partner Central project will be carried out via Kapruka E-commerce (Pvt.) Ltd. which is a fully owned subsidiary of Kapruka Holdings Ltd. The company looks to invest Rs. 200 million of the IPO proceeds towards this, commencing next year, with development expected to be completed by 2024.


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