Horana Plantations PLC (HPL) is the first company in the country to develop a management system fully compliant with the European Union Deforestation Regulation (EUDR), setting a new benchmark for sustainability and excellence in the industry.
This achievement underwent third party verification by the global non-profit entity, ‘Preferred by Nature’, that works with an agenda to drive sustainable impact for people, nature and climate. This international body has been essential in supporting the European Commission’s efforts to address its contribution to deforestation.
This recognition demonstrates that HPL’s management system adheres to rigorous certification standards, including sustainable agriculture practices, system requirements, chain of custody standards, and EUDR indicators. HPL builds upon systems that ensure minimum environmental impact and transparency in the supply chain processes.
Compliance with the EUDR enables companies to access the EU market, which is governed by stringent environmental standards to prevent deforestation and promote sustainability.
Sri Lankan companies that achieve EUDR compliance help position the nation favourably to European buyers, in comparison to foreign markets that may not meet these regulations, thereby enhancing national competitiveness and consumer trust.
Hayleys Plantations Managing Director Dr. Roshan Rajadurai said: “In today’s world, with growing global emphasis on sustainable and ethical sourcing, we are proud to align ourselves with the EUDR. This achievement is a clear testament to our robust management system and our unwavering approach to sustainability and good governance. By meeting EUDR requirements, we are strategically positioning HPL as a preferred partner in environmentally conscious markets. We will continue striving to drive smart, responsible growth that benefits everyone – our business, our people, and the planet we all share.”
HPL has taken a proactive role in sharing its expertise on sustainability, innovation and regulatory compliance best practices with the broader Sri Lankan plantation industry. The company has conducted several knowledge-sharing initiatives, focusing on best practices for aligning with EUDR requirements and implementing sustainable agricultural practices.
Notably, HPL has presented its insights at multiple CRTA (Colombo Rubber Traders’ Association) meetings, offering valuable guidance to local buyers and fellow plantation companies in an effort to significantly contribute towards raising awareness and preparedness within the industry.