Pepper St., the embodiment of style and innovation, celebrated the opening of its flagship store at One Galle Face Mall recently. This solidifies its position as the go-to brand for Sri Lanka’s fashion-conscious individuals, and the launch was a testament to the brand’s unwavering commitment to quality, creativity, and its passionate community of followers.
Founders Basith Yakoob and Dilen Fernando expressed their gratitude to the Pepper St. community, emphasising the brand’s unique appeal and its ability to inspire individuals. Yakoob shared: “Pepper St. has been embraced by our beloved community, and their love and energy inspire us daily to take our products to the next level.” Fernando added: “We’ve come a long way, from an online store to our first physical outlet, and now this flagship store. We are overwhelmed by the support and thankful to each person who continues to support our endeavours.”
Pepper St. has carved a niche for itself with its distinctive approach to fashion. Combining classic elegance with contemporary flair, the brand stands out with its meticulous craftsmanship and attention to detail. Yakoob highlighted the brand’s unique selling proposition (USP), saying: “What sets Pepper St. apart is our unwavering dedication to delivering timeless style and functional clothing. Each piece is carefully designed to ensure the perfect blend of fashion and functionality.”
The recent launch also unveiled the new Project Pepper collection, captivating loyal patrons with its versatile and trendsetting designs. Fernando explained: “The new collection introduces a world of possibilities, offering a range of stylish and chic pieces. From the classic turtleneck to the Legacy Hoodie & Jogger 2.0, our collection caters to those who seek comfort, class, and unparalleled style.”
Celebrating uniqueness
Pepper St.’s design philosophy revolves around empowering individuals to embrace their uniqueness and celebrate their personal style. The brand’s ethos is reflected in its commitment to creating clothing that not only looks good but also makes individuals feel confident and empowered. Yakoob elaborated, “Fashion is a powerful form of self-expression, and at Pepper St., we strive to create garments that resonate with our customers’ individuality. We want them to feel comfortable in their own skin and express their true selves through their fashion choices.”
With a keen focus on quality, Pepper Street ensures that every garment is crafted to perfection. The brand takes pride in sourcing premium materials and partnering with skilled artisans who share their passion for excellence. Fernando emphasised: “We believe that quality is the cornerstone of any great fashion brand. By paying attention to every detail, from the fabric selection to the stitching techniques, we aim to deliver garments that stand the test of time.”
The Pepper St. launch event witnessed the presence of influential personalities, further underscoring Pepper Street’s reach and influence. The brand’s remarkable journey was supported by Sri Lankan national cricketer Bhanuka Rajapaksa, former Miss Sri Lanka Dannielle Kerkoven, fitness trainers and founders of FHIIT Sri Lanka Yohan and Jessica Rathnayake, communications consultant Prassanna Pathmanathan, and influencers Ranshan Gomez and Saasha Karunarathne, among others.
The opening of the flagship store marked a significant milestone for Pepper Street, signalling the brand’s expansion and its commitment to providing customers with an immersive shopping experience. The store’s carefully curated layout and aesthetically pleasing displays create an ambiance that allows customers to truly appreciate the brand’s offerings. Yakoob shared, “Our flagship store is more than just a retail space; it’s a physical manifestation of our vision. We wanted to create a space where customers can connect with the brand on a deeper level and experience the essence of Pepper Street.”
Pepper Street’s impact extends beyond fashion, as it has become a symbol of empowerment and self-expression. Yakoob stated: “Pepper St. stands for embracing individuality and celebrating uniqueness. We aim to create a platform where self-expression and personal style converge, fostering a community of like-minded individuals who share a passion for fashion and a zest for life.”
A lasting impact
The brand’s online presence plays a vital role in connecting with its community and sharing the latest updates. Fernando explained: “Social media has allowed us to build a strong bond with our customers. It’s a platform where we can showcase our collections, engage with our community, and gather feedback. It has been instrumental in shaping Pepper Street’s identity and expanding our reach.”
Pepper Street’s commitment to sustainability is also reflected in its practices. The brand actively seeks eco-friendly materials and employs ethical production methods, striving to reduce its environmental impact. Yakoob expressed, “We believe in responsible fashion. By choosing sustainable materials and supporting ethical manufacturing practices, we aim to contribute to a more sustainable future for the fashion industry.”
Pepper Street’s flagship store stands as a testament to the brand’s journey, passion, and commitment to redefining fashion. With its unique designs, quality craftsmanship, and unwavering dedication to empowering individuals, Pepper Street is poised to make a lasting impact on Sri Lanka’s fashion landscape. As the brand continues to inspire and celebrate self-expression, it invites everyone to embrace their true selves and find their unique style within the vibrant Pepper St. community.