For the longest time, pinks, peaches, and corals dominated the blush world, but it is time to shift gears because purple blush is having a major moment. 

Once considered an intimidating shade, purple has proven to be the ultimate secret weapon for a natural and universally flattering flush. Whether you prefer a soft lavender or are ready to go full-on deep berry, there is a shade of purple waiting to elevate your makeup game.

Why purple works for everyone

The science behind purple blush is rooted in colour theory. Purple is a blend of warm red and cool blue, making it a hybrid shade that adapts to different skin undertones. It neutralises sallowness, enhances vibrancy, and plays beautifully with melanin to create a natural-looking flush. Unlike some pinks or oranges that can look harsh on certain complexions, purple melts into the skin for a fresh and dimensional glow.

Finding your perfect purple

Not all purples are created equal and picking the right shade can make all the difference. Here is a guide to help you choose:

• Fair skin: Opt for soft lavenders and lilac-based blushes. Nars Afterglow Liquid Blush in Wanderlust and Clinique’s Cheek Pop Blush in Pansy Pop offer a sheer and buildable wash of colour that gives a delicate and fresh-faced effect without overpowering your complexion.
• Medium to tan skin: Rich violet-pink and berry hues complement medium tones beautifully. Patrick Ta’s Major Headlines Double-Take Crème and Powder Blush Duo in She’s Baked provides a radiant and healthy-looking flush.
• Deep skin: Bold and rich plums as well as deep purples add stunning warmth and depth to deeper skin tones. Make Beauty’s Supercell Serum Tint in Magma and Tower 28’s BeachPlease Lip and Cheek Cream Blush in Party Hour are game-changers, offering intense pigment payoff that blends seamlessly.

Best formulas for every finish

• For a soft, everyday glow: Cream blushes like Tower 28’s BeachPlease Lip and Cheek Cream Blush in Party Hour provide a natural and skin-like finish that is easy to blend.
• For long-lasting drama: Patrick Ta’s Major Headlines Double-Take Crème and Powder Blush Duo in She’s Baked layers a pigmented powder over a hydrating cream for a sculpted, yet glowing effect.
• For a dewy and glass-like finish: Haus Labs’ Colour Fuse Longwear Hydrating Glassy Lip and Cheek Blush Balm Stick delivers hydration with a luminous sheen that is perfect for a fresh and youthful look.

A style that works for everyone

Purple can look intimidating in the pan, but a little goes a long way. Apply a small amount and blend outward for a soft and diffused effect. Placement matters for a youthful flush, so apply to the apples of the cheeks. 

For a sculpted effect, sweep it higher on the cheekbones. Pair it right, complement your purple blush with neutral lips and eyes, or go bold with a monochrome-lilac look.

Purple blush is no longer just for editorial shoots; it is a makeup staple that works for everyone. Whether you want a soft, barely-there tint or a rich and dramatic flush, there is a purple blush out there for you. Swipe on some violet magic and watch your complexion come to life.