In the fast-paced world of fashion and beauty, trends can rise and fall in the blink of an eye. While major trends like sustainability and body positivity continue to shape the industry, microtrends are the heartbeat of what’s happening right now.
These smaller, niche trends often emerge on social media, gaining quick popularity and capturing the imagination of trendsetters worldwide. Here are some of the hottest microtrends currently making waves in fashion and beauty.
Mermaidcore: A splash of fantasy
Mermaidcore is all about diving into a world of shimmering fabrics, iridescent makeup, and ocean-inspired accessories. This trend brings fantasy to life with pearls, sea greens, blues, and even scales. It’s a whimsical escape from the ordinary, perfect for those who love a bit of magic in their wardrobe.
Dopamine dressing: Fashion for a mood boost
Dopamine dressing is a response to the neutral tones of the pandemic era. Bright, bold, and sometimes clashing colours are now in vogue, with the idea that what you wear can uplift your spirits. Think neon greens, hot pinks, and electric blues – all designed to bring a little joy into your day.
Y2K accessories: A blast from the past
The early 2000s are back, and so are the accessories. Chunky rings, butterfly clips, and rhinestone-encrusted everything are trending among Gen Z. These playful pieces are a fun way to add a touch of Y2K nostalgia to any outfit.
Skinimalism: Embrace the bare minimum
In the beauty world, less is more with skinimalism. This trend focuses on minimal skincare routines that enhance natural beauty rather than covering it up. The goal is to achieve a healthy, glowing complexion with fewer products, making this trend as practical as it is stylish.
Nail art: Small canvases, big statements
Nail art is no longer just about a simple manicure. Today, it’s a form of self-expression, with microtrends like press-on nails, graphic designs, and mismatched patterns gaining popularity. It’s a quick and creative way to stay on top of trends without committing to a full outfit change.
Cottagecore: The call of the countryside
Cottagecore is all about embracing the charm of rural life with vintage-inspired dresses, floral patterns, and soft, earthy tones. This microtrend taps into a longing for simplicity and connection with nature, making it a soothing escape from the hustle and bustle of modern life.
Graphic liner: Bold eyes, minimal effort
In beauty, graphic liner is taking centre stage. This trend involves bold and artistic eyeliner designs in unexpected colours or shapes. Popular on social media, it allows makeup enthusiasts to experiment with unconventional looks that are both striking and easy to achieve.
Pearlcore: Elegance with a twist
Pearls are no longer just for your grandmother. Pearlcore reimagines this classic accessory in modern, unconventional ways. From pearl-embellished clothing to bold statement jewellery, this trend adds a touch of elegance with a fresh perspective.
Mismatched earrings: Asymmetry is in
Why wear matching earrings when you can mix it up? Mismatched earrings are a fun and creative way to experiment with accessories, allowing for personalisation and a touch of whimsy in your style.
Microtrends may come and go quickly, but they offer a snapshot of what’s capturing the imagination of the fashion and beauty world at any given moment. Whether it’s the playful fantasy of mermaidcore or the nostalgic charm of Y2K accessories, these trends allow for self-expression and experimentation.