Sri Lanka’s very first targeted attempt at film tourism
By Dimithri Wijesinghe It’s pretty obvious that a popular movie can increase tourism to the film’s location; look up “Tolkien tourism” to see the effect that Peter Jackson’s epic adaptation of The Lord of the Rings trilogy had on tourism in New Zealand. Sri Lanka, with her beautiful beaches and perfect year-round weather, is finally catching on and has decided to show off what we’ve got in a way that could attract foreign audiences.