Danish business tycoon, Holch Povlsen has held a funeral service for his three children who were killed during the Sri Lankan Easter Sunday attacks.

The funeral service held in Denmark saw three coffins covered in flowers brought of hearses at the Aarhus Cathedral while billionaire Povlsen comforted his wife, Anne, and their surviving daughter Astrid, the Associated Press reported.

Several dignitaries including members of the Danish royal family and Danish Prime Minister Lars Loekke Rasmussen attended the emotional service.

Holch Povlsen, 46, is the sole owner of the Bestseller clothing chain, the biggest shareholder of fashion retailer ASOS and the largest private landowner in Scotland.