SafeGuard announced its entry into the personal hygiene wash category with the launch of the SafeGuard antibacterial soap range – a personal hygiene product manufactured to international standards in line with global brands, the company stated.
The SafeGuard antibacterial soap range, the company claimed, is enhanced with innovative germ kill technology, designed to help destroy harmful bacteria and germs while remaining gentle on the skin. The soap range is produced free from harmful chemicals which could be seen in regular soaps, making it safe and suitable for the usage of the entire family.
SafeGuard antibacterial soaps are introduced in three distinct variants – Mandarin, Mint, and Aloe, and are produced with good quality ingredients with fragrances sourced from international fragrance houses with special appeal to local consumer preferences, the company said.
As a member of the Capital Maharaja Group, ICL Brands (Pvt.) Ltd. carries a longstanding history of bringing world-renowned consumer products to the local market. Established in 1940 with a commitment to uplift lifestyles of the people, the company stated that they manufacture and distribute iconic brands such as Eva – a dominant player and a market leader in the feminine hygiene category, Black Knight – a trendsetter in the male grooming category, Rebecca Lee Baby – a brand by the mothers, and Voodoo – a brand that defines the female grooming category, which are a few amongst other brands that are household brand names in the country.
SafeGuard introduces hygiene soap for entire family
21 Sep 2022
SafeGuard introduces hygiene soap for entire family
21 Sep 2022