The Tourism Alliance has released a report analysing international traveller demand for Sri Lanka utilising search data. Currently tourism trends are analysed post-mortem through visitor arrivals. As a majority of potential travellers research holidays online, search terms and volumes can gauge future tourist arrival trends.
“The Tourism Alliance commissioned the Sri Lanka Demand Insights and Trends Report from our digital solutions partner Antyra, who analysed 5,062 keywords relating to Sri Lanka. Flights, travel, hotels, tours, destinations, activities, hotel brands, etc., were used to understand the overall online demand for Sri Lanka,” said Tourism Alliance Chair Malik Fernando.
Some of the key areas in the report cover critical questions such as which markets are searching for Sri Lanka, top Sri Lankan hotels by online demand, pick-up in comparison to last year, safety-related search trends, and which experiences are in demand.
The findings were utilised by the Tourism Alliance to launch the first-ever private sector-driven mini destination marketing campaign, themed “Fall in Love Again” to help drive winter season bookings.
“The objective of the campaign is to reignite the desire to visit Sri Lanka by promoting a positive message about readiness to welcome tourists and to help dispel the widely held belief that the country is still in strife, amidst shortages,” added Fernando.
The downloadable report offers year-to-date trends and demand for experience types and hotel brands up to the end of September 2022. The October data will be published in November. Unsurprisingly, the report revealed a significant drop in demand, in line with feedback the industry receives that consumers overseas are unaware of the improvements in the ground situation.
The Alliance started the mini digital destination marketing campaign on 1 October focusing on the UK and Europe, with encouraging results.
Tourism Alliance releases report on global travel demand for Sri Lanka
04 Nov 2022
Tourism Alliance releases report on global travel demand for Sri Lanka
04 Nov 2022
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